In the last decade, Iceland has become a magnet for filmmakers, advertising agencies, and creative professionals around the world. From the snow-covered glaciers and steaming geysers to black sand beaches and majestic waterfalls, Iceland offers a cinematic landscape that seems almost otherworldly. This is why video production in Iceland has skyrocketed in popularity, with global brands and major film studios choosing the country as their creative playground.
However, while the country offers stunning natural backdrops, shooting in Iceland requires insider knowledge, logistical planning, and reliable local expertise. That is where working with a professional production company in Iceland becomes invaluable. Whether you are producing a commercial, documentary, feature film, or branded video content, partnering with local experts ensures your project runs smoothly and achieves its creative goals.
The Rising Demand for Video Production in Iceland
Over the years, Iceland has appeared in countless high-profile productions. Hollywood blockbusters such as Game of Thrones, Interstellar, Oblivion, Star Wars: Rogue One, and Batman Begins have all used Iceland’s dramatic landscapes to transport audiences to new worlds. But beyond big-budget films, the country is now a favorite location for:
- International advertising campaigns
- Fashion shoots
- Adventure and travel documentaries
- Music videos
- Corporate films and branded content
The surge in video production in Iceland comes from a perfect combination of natural beauty, accessibility, and professional infrastructure.
Why Iceland is a Top Location for Video Production
1. Breathtaking and Diverse Landscapes
Few countries in the world offer such dramatic variety within short travel distances. Iceland features glaciers, volcanoes, geothermal springs, fjords, highlands, moss-covered lava fields, and the iconic Northern Lights. This diversity allows filmmakers to capture multiple environments without relocating to different countries.
2. Easy Access from Europe and North America
Despite its rugged image, Iceland is well connected to major hubs. Reykjavik is only a few hours away from London, Paris, New York, and other international cities. This makes it easier for global teams to travel with minimal downtime.
3. Government Incentives
The Icelandic government actively supports the creative industry. Productions may qualify for rebates of up to 25% on expenses, making video production in Iceland not only visually appealing but also financially attractive.
4. Skilled Local Talent and Facilities
The country has a pool of highly trained professionals—directors, cinematographers, location scouts, stylists, and technicians—who are used to working on international productions. Iceland also offers modern studios, drone technology, and state-of-the-art rental equipment.
5. Global Recognition
Iceland’s reputation as a filming destination continues to grow, which enhances the prestige of any project shot here. Audiences immediately associate the country’s landscapes with epic storytelling and high production value.
The Role of a Production Company in Iceland
While the beauty of Iceland is undeniable, filming here is not without challenges. Unpredictable weather, strict environmental regulations, and remote landscapes can complicate logistics. A production company in Iceland helps solve these challenges by providing:
Local Knowledge and Expertise
A production company understands how to navigate Iceland’s conditions, from knowing the best season to film specific landscapes to anticipating road closures or weather changes. Their insight ensures that your project stays on schedule.
Location Scouting and Permits
Filming in Iceland often requires permits, particularly in national parks or conservation areas. A production company handles these permits, identifies the best shooting spots, and provides alternative options if conditions change.
Access to Equipment and Crew
Instead of transporting heavy gear internationally, you can source cameras, lighting, drones, and vehicles locally. Production companies also connect you with experienced Icelandic crews who are used to working in challenging terrains.
Logistical Support
From arranging transport and accommodation to providing catering in remote areas, production companies manage all logistical aspects. This allows directors and producers to focus on creativity rather than problem-solving.
Budget Management
A trusted production company in Iceland will ensure transparent pricing, maximize available rebates, and prevent costly mistakes caused by poor planning.
Types of Productions in Iceland
Iceland’s versatility makes it suitable for a wide variety of video projects:
- Feature Films & TV Shows – Used as a backdrop for alien planets, medieval fantasy worlds, and futuristic settings.
- Commercials – Automotive brands, outdoor gear companies, and fashion labels regularly shoot ads here.
- Music Videos – Artists like Justin Bieber and Sigur Rós have created iconic videos in Iceland.
- Documentaries – Environmental and adventure documentaries thrive on Iceland’s natural drama.
- Corporate Films – Companies seeking cinematic visuals often choose Iceland for storytelling that leaves a lasting impact.
How to Choose the Best Production Company in Iceland
Not all production partners are the same. When selecting the right company, keep these factors in mind:
- Portfolio and Experience – Review past projects and see if they have experience with international clients.
- Creative Alignment – Ensure they understand your vision and bring ideas that enhance your project.
- Network and Connections – A well-connected company can secure permits faster and provide access to exclusive locations.
- Comprehensive Services – Look for companies that offer full support from pre-production through to post-production.
- Budget Transparency – The best partners provide clear, itemized costs and help you make the most of government incentives.
Common Challenges of Filming in Iceland (and Solutions)
- Unpredictable Weather – Conditions can change suddenly from sunshine to heavy snow. Production companies plan flexible schedules and have backup locations ready.
- Remote Locations – Some iconic spots are difficult to reach. Local crews arrange 4×4 vehicles, helicopters, or boats to ensure safe access.
- Environmental Restrictions – Iceland takes nature preservation seriously. A production company in Iceland ensures compliance with all rules and secures necessary permits.
- Short Daylight in Winter – Filming schedules must be adapted to limited daylight hours, requiring precise planning.
With local expertise, these challenges can be turned into opportunities for creativity.
Real-Life Success Stories
- Game of Thrones used Iceland’s glaciers and volcanic fields to depict “Beyond the Wall,” capturing landscapes that perfectly matched the show’s epic tone.
- Car Manufacturers like Land Rover and Jeep often shoot commercials in Iceland to highlight rugged performance.
- Luxury Fashion Brands use the stark contrast of lava fields and waterfalls to create powerful campaign imagery.
Each example shows how video production in Iceland, supported by a local company, can achieve globally recognized results.
Conclusion
Iceland is more than just a beautiful location—it is a world-class destination for creative storytelling. With its awe-inspiring landscapes, skilled local crews, modern facilities, and government incentives, the country offers everything needed for successful productions.
Yet, to fully unlock its potential, working with a professional production company in Iceland is essential. From managing logistics and permits to sourcing equipment and crews, they provide the expertise that ensures your vision is realized efficiently and creatively.
